Super Bowl Committee Speaks in Fort Worth

TUESDAY, AUGUST 31, 2010

Super Bowl Committee Speaks in Fort Worth

It was our pleasure to talk to and hear Bill Lively, President and CEO of the North Texas Super Bowl XLVHost Committee, in Fort Worth, August 31^st. He is an impressive communicator, quick, witty and intelligent. As President and CEO of the SuperBowl Committee, Lively reports to the Host Committee and its Chairman, RogerStaubach, Troy Aikman Vice Chair, Ross Perot Jr., Emmitt Smith, and Mayors of Dallas, Fort Worth and other VIP’s in the Dallas/Fort Worth area.

The North Texas Super Bowl XLV has now raised more money, than any other Super Bowl Committee in history “The Board of Directors and Executive Committee, expanded its membership to include more North Texas business, civic, cultural, education and religious leaders, and confirmed the highest number of million-dollar sponsorships in Super Bowl history.” Said Lively to the Fort Worth audience.

“Hundreds of millions of dollars will be spent in our economy during this Super Bowl, and it will be the biggest economic boost from a special event that has ever happened in this area.” Said Mr. Lively. “This Super Bowl is expected to attract 150,000 people to Fort Worth/Dallas just by air travel alone, not to mention some 4500 press media reporters, 17,000 additional security and law enforcement officers, plus teams, coaches, and all the support groups that come with them.”

The host of the luncheon with Bill Lively was the Junior Professionals of the Fort Worth Club, Fort Worth, Texas.

“While it is probable more Super Bowls will be played at the Cowboys’ new stadium in the decades ahead, hosting the region’s first Super Bowl is a very important undertaking that must be managed with the utmost efficiency,” said Staubach, chair of the Host Committee. “The Host Committee selected Bill Lively to be its President and CEO because of his remarkable track record in creating new institutions and organizations, and raising millions of dollars to underwrite their operations.”

Lively comes to the Host Committee after nearly eight and a half years as President and CEO of the Dallas Center for the Performing Arts. While there, he was responsible for managing the day-to-day operation of the campaign which raised $338 million to design and build the Center which will open in 2009.

Lively spent 25 years on the faculty and in the administration of Southern Methodist University. During his tenure at SMU, Lively founded the Willis M. Tate Distinguished Lecture Series, the John Goodwin Tower Center for Political Studies, the Doak Walker National Running Back Award and SMU’s Athletic Forum.

Lively also spent 23 years in service to the Dallas Cowboys and the National Football League. From 1975-98, he served as Director of the Dallas Cowboys Band and game day Executive Entertainment Producer. Lively produced entertainment for Super Bowls XII and XIII.

Bill Lively told Saneh T.Boothe that her foundation (Cornucopia-Enterprise.com) to encourage children to learn about gardening, organic foods, and solar and wind powered greenhouses, was perfect to be a part of the SuperBowl effort. “We have allocated over a million dollars to foundations in Fort Worth/Dallas for children’s and community programs”, he said.

Other important facts about the Super Bowl organizers.

EXECUTIVE COMMITTEE

• Roger Staubach, Chairman
• Troy Aikman, Vice-Chair
• Bill Lively, President and CEO
• Charlotte Jones Anderson
• George Bayoud, Jr.
• The Honorable Robert Cluck, MD
• Robert Estrada
• The Honorable Herbert Gears
• The Honorable Tom Leppert
• The Honorable Mike Moncrief
• Norma Roby
• Ross Perot, Jr.
• Dan S. Petty
• Ted Skokos
• Emmitt Smith

BOARD OF DIRECTORS

• Roger Staubach, Chairman
• Troy Aikman, Vice-Chair
• Bill Lively, President and CEO
• Charlotte Jones Anderson
• The Honorable Kenneth Barr
• George Bayoud, Jr.
• Mike Berry
• Alan Boeckmann
• Hal Brierley
• Al Carey
• Clay Christopher
• The Honorable Robert Cluck, MD
• Mike Eastland
• Robert Estrada
• Jeff Fegan
• Jeff Fehlis
• The Honorable Herbert Gears
• Mojy Haddad
• Tom Hicks
• Michael Johnson
• Daryl Johnston
• Gene Jones
• Phillip Jones
• Karen Katz
• Jim Kirk
• Tom Lazo
• The Honorable Tom Leppert
• Wendy Lopez
• Pam Minick
• The Honorable Mike Moncrief
• Rosie Moncrief
• Michael Morris
• Ross Perot, Jr.
• Dan S. Petty
• T. Boone Pickens
• Gina Puente
• Pam Roach
• Norma Roby
• Matt Rose
• Brint Ryan
• Ted Skokos
• Emmitt Smith
• Bob Terrell
• Clarice Tinsley
• Terdema Ussery
• Alan White

Fort Worth will be the host location for ESPN sports news, and also TCU and SMU will lend their football facilities for the SuperBowl teams to use in practice sessions.

“The hotels, restaurants, and tourist places will all be booked up in the week of the Super Bowl. This is huge for our economy and our image. This may be the highest watched, the largest audience, for any sports event in the world”, said Lively.